Local Yokels Advertising Campaign
Timeframe
November 2020
Roles
Layout
Copywriting
Concept
Tools
Photoshop
Collaborators
Local Yokels landing page
Local Yokels is a grocery delivery service that serves the Seattle area and has a focus on selling products exclusively from small farms in Washington. They need a way to convince a younger demographic that buying locally grown, organic produce is a better option than buying from a mass-market grocery store.
The playful visuals and bright colors target a younger demographic as they pop off of the page, showing various foods in comical and relatable situations. At the same time, these address the concerns of supporting local farms and being conscious of where food actually comes from.
The posters are easily converted to web billboards and banners.
