CEREBRAL Magazine
Timeframe
September - December 2020
Roles
Concept
Layout
Copywriting
Photography
Tools
InDesign
Photoshop
Illustrator
Brain disorders are much more common than people realize; more awareness and attention need to be brought to the general public about them. How might we present the topic in a compelling and approachable way that not only educates an audience on the wide range of neurological subjects while also entertaining them?
CEREBRAL Magazine combines fascinating articles, mind-bending illusions, and editorials all focused on the brain and its never-ending mysteries. The articles and interviews are broad enough to interest professionals in the field or any curious mind that just wants to learn more.
A scan of my brain with a radioactive tracer during a seizure.
As someone with a brain condition, I can’t avoid thinking about the brain daily. I am constantly seeking to better understand it myself so I want to spread more awareness of conditions and remove the stigma surrounding many of them. I also believe metacognition (thinking about thinking) is a humbling and essential part of being human that far too many people do not appreciate.
Over the summer of 2020, I began collecting articles that interested me. I also wrote my contribution to the magazine, my experience with epilepsy. I had to narrow down which articles I was going to use once the quarter started because I found that a few of them, while interesting, didn’t quite fit the overall narrative. I arranged the ones that were left into a 32-page flatplan.
32-page Flatplan
Who Reads CEREBRAL?
CEREBRAL is meant to be enjoyed by anyone at any age. The purpose is to shed light on subjects that teach us something about the brain, whether it’s working correctly or not. Because of this, nearly anyone can pick it up. Here are a few examples:
HERMAN
41-YEAR OLD DATA ANALYST
Herman reads CEREBRAL because he is fascinated by how things work and likes to explore deep, existential topics. He is always looking for the next interesting nugget of information to bring up to friends and likes to have conversation starters at dinner parties.
KATE
23-YEAR OLD NEUROSCIENCE STUDENT
Kate reads CEREBRAL as a supplement to her schoolwork because it fits in perfectly with her favorite informative and entertaining science-based YouTube channels like Kurzgesagt and podcasts like Stuff to Blow Your Mind.
DIANNE
64-YEAR OLD RETIRED BAKER
Dianne reads CEREBRAL to learn more about the brain after her granddaughter’s diagnosis with autism. She wants to do everything she can to help spread autism awareness and wants resources to learn more about brain conditions.